NowPrism

Privacy Policy

Last updated: July 20, 2026

NowPrism helps you turn photos, music, workouts, weather, places, movies, and other current context into shareable images, videos, and Live Photos. This policy explains what the app accesses, what stays on your device, and what may be sent to Apple or third-party services when you choose features that need them.

1. Data we do not sell or use for tracking

NowPrism does not sell personal data, use advertising SDKs, or use App Tracking Transparency identifiers. We do not use your health, fitness, location, photo, music, or creative content for advertising, marketing, profiling, or data mining.

2. Media and projects

When you import a photo or Live Photo, or add an image sticker, NowPrism uses that media to create and edit your project. Your projects are stored locally on your device. Exported images, videos, and Live Photos are saved to your Photos library only when you choose to export or save them. NowPrism does not operate a server that receives your photos, videos, or project files.

3. Product analytics and diagnostics

Production releases of the NowPrism app use PostHog for anonymous product analytics and diagnostic events. When analytics is enabled on nowprism.app, the website also sends first-party marketing events to PostHog. These events help us understand activation, feature usage, subscription conversion, export completion, website visits, and app errors.

  • Events may include: app activation or launch, project creation or opening, editor and paywall views, subscription option selection, purchase or restore outcomes, export started/completed/failed, and short technical error details. Website events may include page views, the page URL and its query parameters, and App Store link taps.
  • Events do not include: your photos, videos, project files or titles, sticker text, HealthKit values, precise location, in-app movie, lyric, or music search text, Apple account details, or payment card details.
  • Identifiers: app analytics uses a random session identifier that changes when the app restarts. Website analytics uses a separate random identifier stored in your browser. Neither is used for advertising, cross-app tracking, profiling, or sale of personal data.

4. HealthKit and fitness data

If you use fitness stickers or choose to fill a sleep widget with live data, NowPrism may ask for permission to read HealthKit data such as steps, distance, active energy, heart rate, workouts, workout routes, and sleep analysis. HealthKit data, including sleep analysis, is processed only on your device and used only to fill the stickers or widgets you actively choose. It is not sent to NowPrism servers or PostHog and is not used for advertising, marketing, profiling, or data mining.

5. Optional system and content services

NowPrism accesses these services only when you choose a matching feature. Search text or metadata is sent only to the provider needed to return the content you request; it is not sent to PostHog.

  • Location and WeatherKit: location may be used while you use the app to fetch local weather, reverse-geocode a place name, or create a map, site stamp, or compass-related sticker. NowPrism does not operate a server that stores your location history.
  • Apple Music: media-library access and Apple system services may be used to read the current track or search the Apple Music catalog for a music sticker you choose.
  • LRCLib: a song title, artist, and related music fields may be sent to LRCLib when you request matching lyrics.
  • TMDB: movie search text may be sent to The Movie Database, and poster images may be loaded from TMDB image services when you use a movie sticker. This product uses the TMDB API but is not endorsed or certified by TMDB.
  • Open Library: when you use the Book Widget, NowPrism may send a book title, author name, or ISBN to Open Library and load a matching cover image from its cover service. NowPrism uses this information only to return the book content you requested, not for advertising or cross-app tracking.
  • Apple and StoreKit: Apple provides App Store distribution, purchases, subscription entitlement status, HealthKit permissions, WeatherKit, and related system services. NowPrism does not receive your full payment card number.

6. How we use data

  • Create, edit, save, and export projects on your device.
  • Provide the optional system or content feature you request.
  • Provide purchases, restore purchases, and manage paid access.
  • Understand first-party product usage and improve reliability.
  • Respond to support requests and legal obligations.

7. Retention and deletion

  • Local projects and imported media remain on your device until you delete them in the app or remove the app.
  • Media you export to your Photos library remains there until you delete it in Photos, even if you later delete NowPrism.
  • Analytics and diagnostic events are retained only as long as reasonably needed to operate, secure, and improve NowPrism, unless a longer period is required by law.
  • Support emails are retained only as needed to respond, keep appropriate support records, or meet legal obligations.

8. Your choices and permission controls

  • You can grant or revoke Photos, Apple Music, location, camera, and other system permissions in iOS Settings.
  • You can review or revoke HealthKit permissions in the Health app or iOS Settings.
  • You can delete local projects in NowPrism and delete exported media in the Photos app.
  • You can manage or cancel App Store subscriptions from your Apple ID subscription settings.
  • You can contact us with privacy questions or requests relating to data we control.

9. Children

NowPrism is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

10. Changes to this policy

We may update this policy as NowPrism changes. If we make material changes, we will update the “Last updated” date and, when appropriate, provide additional notice.

11. Contact

If you have questions about this policy, contact us at chetfatter@gmail.com.